Essentials Of Marketing : A Marketing Strategy Planning Approach / William D. Perreault , Joseph P. Cannon , E. Jerome MCCarthy
عدد النسخ:
1
عدد النسخ المعارة :
0
عدد النسخ المتاحة للاعارة :
1
| رقم التسجيلة | 9846 |
| نوع المادة | book |
| ردمك | 9780078028885 |
| رقم الطلب |
HF 5415 .M378 |
| المؤلف | Perreauly, William D |
| العنوان | Essentials Of Marketing : A Marketing Strategy Planning Approach / William D. Perreault , Joseph P. Cannon , E. Jerome MCCarthy |
| بيان الطبعة | Ed. 13 |
| بيانات النشر | New York, NY: McGraw-Hill, 2012. |
| الوصف المادي | 634 P |
| المحتويات / النص |
- Chapter One: Marketing's Value To Consumers, Firms , And Society - Chapter Two: Marketing Strategy Planning - Chapter Three: Evaluating Opportunities In The Changing Market Environment - Chapter 4: Focusing Marketing Srategy With Segmentation And Positioning - Chapter 5: Final Consumers and their Buying behavior - Chapter Six: Business and organizational Customers and their buying behavior - Chapter Seven: Improving Decisions with MArketing Information - Chapter Eight: Elements OF PRoduct Planning For Goods And Services 190 - Chapter Nine: Product Management And New- PRoduct Development - Chapter Ten: Place And Development OF Channel System - Chapter Eleven: Distribution customer Service and Logistic
|
| المواضيع | Marketing |
| الأسماء المرتبطة | Cannon, Joseph PMcCarthy, E. Jerome |
| LDR | 00105cam a22001813a 4500 |
| 020 | |a 9780078028885 |
| 050 | |a HF 5415 .M378 |
| 100 | |a Perreauly, William D. |
| 245 | |a Essentials Of Marketing : A Marketing Strategy Planning Approach / |c William D. Perreault , Joseph P. Cannon , E. Jerome MCCarthy |
| 250 | |a Ed. 13 |
| 260 | |a New York, NY |b McGraw-Hill, |c 2012 |
| 300 | |a 634 P. |
| 505 |
|a - Chapter One: Marketing's Value To Consumers, Firms , And Society - Chapter Two: Marketing Strategy Planning - Chapter Three: Evaluating Opportunities In The Changing Market Environment - Chapter 4: Focusing Marketing Srategy With Segmentation And Positioning - Chapter 5: Final Consumers and their Buying behavior - Chapter Six: Business and organizational Customers and their buying behavior - Chapter Seven: Improving Decisions with MArketing Information - Chapter Eight: Elements OF PRoduct Planning For Goods And Services 190 - Chapter Nine: Product Management And New- PRoduct Development - Chapter Ten: Place And Development OF Channel System - Chapter Eleven: Distribution customer Service and Logistic
|
| 650 | |a Marketing |
| 700 | |a McCarthy, E. Jerome |
| 700 | |a Cannon, Joseph P. |
| 910 | |a libsys:recno,9846 |
| العنوان | الوصف | النص |
|---|