Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, Donald Baack
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| رقم التسجيلة | 8848 | |
| نوع المادة | كتاب | |
| ردمك | 9780134484136 | |
| رقم الطلب |
HF 5415.123 .C58 |
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| المؤلف | Clow, Kenneth E | |
| العنوان | Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, Donald Baack | |
| بيان الطبعة | Ed. 8 | |
| بيانات النشر | New Jersey، [الولايات المتحدة]: Pearson، 2018. | |
| الوصف المادي | 490 P | |
| المحتويات / النص |
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| المستخلص |
Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. |
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| المواضيع | ||
| الأسماء المرتبطة | Baack, Donald |
| LDR | 00110cam a22001933a 4500 | |
| 020 | |a 9780134484136 | |
| 050 | |a HF 5415.123 .C58 | |
| 100 | |a Clow, Kenneth E. | |
| 245 | |a Integrated Advertising, Promotion, and Marketing Communications / |c Kenneth E. Clow, Donald Baack | |
| 250 | |a Ed. 8 | |
| 260 | |a New Jersey |b Pearson, |c 2018 | |
| 300 | |a 490 P. | |
| 505 |
|a
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| 520 |
|a Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers.
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| 600 | |a | |
| 600 | |a | |
| 700 | |a Baack, Donald | |
| 910 | |a libsys:recno,8848 |
| العنوان | الوصف | النص |
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