A deasigner's Research Manual : Succeed In Design By Knowing Your Client + understanding What They Really Need / Jenn Visocky O'Grady
رقم التسجيلة | 8653 |
نوع المادة | book |
ردمك | 9781631592621 |
رقم الطلب |
NC 1001.6 .V57 |
المؤلف | Visocky O'Grady, JenniferVisocky O'Grady, Kenneth |
العنوان | A deasigner's Research Manual : Succeed In Design By Knowing Your Client + understanding What They Really Need / Jenn Visocky O'Grady |
بيان الطبعة | Ed. 2 |
بيانات النشر | Beverly, MA: Rockport Publishers, 2017. |
الوصف المادي | 208 P |
المحتويات / النص |
[A head]Introduction [A head] Part One: Methods and Theory [A head] Chapter 1¿An Overview of Research in Graphic Design [B head] What is Research-Driven Design? [B head] A Historical Perspective [B head] Methods of Research [A head] Chapter 2¿Practicing Research-Driven Design [B head] Research and Process [B head] Documentation [B head] Articulating Value [A head] Chapter 3¿Tailoring Research Methodology [B head] Research for Student Designers [B head] Research for Design Educators [B head] Research for Practicing Professionals [A head] Part Two: Research at Work [A head] Chapter 4¿Case Studies [A-Head]Resources [B head]Glossary [B head]Index [B head]Bibliography |
المستخلص |
Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this legwork with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the clients market are essential components of creating value. |
المواضيع | Commercial art - United States - MarketingGraphic arts - United States - Marketing |
LDR | 00110cam a22001933a 4500 |
020 | |a 9781631592621 |
050 | |a NC 1001.6 .V57 |
100 | |a Visocky O'Grady, Kenneth |
100 | |a Visocky O'Grady, Jennifer |
245 | |a A deasigner's Research Manual : Succeed In Design By Knowing Your Client + understanding What They Really Need / |c Jenn Visocky O'Grady |
250 | |a Ed. 2 |
260 | |a Beverly, MA |b Rockport Publishers, |c 2017 |
300 | |a 208 P. |
505 |
|a [A head]Introduction [A head] Part One: Methods and Theory [A head] Chapter 1¿An Overview of Research in Graphic Design [B head] What is Research-Driven Design? [B head] A Historical Perspective [B head] Methods of Research [A head] Chapter 2¿Practicing Research-Driven Design [B head] Research and Process [B head] Documentation [B head] Articulating Value [A head] Chapter 3¿Tailoring Research Methodology [B head] Research for Student Designers [B head] Research for Design Educators [B head] Research for Practicing Professionals [A head] Part Two: Research at Work [A head] Chapter 4¿Case Studies [A-Head]Resources [B head]Glossary [B head]Index [B head]Bibliography |
520 | |a Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this legwork with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the clients market are essential components of creating value. |
600 | |a Graphic arts - United States - Marketing |
600 | |a Commercial art - United States - Marketing |
910 | |a libsys:recno,8653 |
العنوان | الوصف | النص | |
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A deasigner's Research Manual |
A Designer's Research Manual, 2nd Edition, Updated and Expanded Job:03-700087 Title: RP - Designers Research Manual 2nd Edn |