Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy
رقم التسجيلة | 2257 |
نوع المادة | book |
ردمك | 9780736064774 |
رقم الطلب |
GV714.I79 |
المؤلف | Irwin, Richard L |
العنوان | Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy |
بيان الطبعة | 2nd ed |
بيانات النشر | Champaign, IL: Human Kinetics, 2008. |
الوصف المادي | xi, 339 p : 29 cm ; ill |
ملاحظات |
Includes bibliographical references (p. 311-329) and index Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management |
المواضيع | Sports - Public relationsSports - Marketing |
الأسماء المرتبطة | Sutton, William AnthonyMcCarthy, Larry M |
LDR | 00110cam a22001933a 4500 |
020 | |a 9780736064774 |
050 | |a GV714.I79 |
100 | |a Irwin, Richard L |
245 | |a Sport promotion and sales management / |c Richard L. Irwin, William A. Sutton, Larry M. McCarthy |
250 | |a 2nd ed |
260 | |a Champaign, IL |b Human Kinetics, |c 2008 |
300 | |a xi, 339 p.: |b ill.; |c 29 cm |
500 | |a Includes bibliographical references (p. 311-329) and index Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management |
650 | |a Sports - Marketing |
650 | |a Sports - Public relations |
700 | |a McCarthy, Larry M |
700 | |a Sutton, William Anthony |
910 | |a libsys:recno,2257 |
العنوان | الوصف | النص |
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