Choosing the right business for you -- Targeting a profitable market with a winning idea -- Making the financial transition to self-employment -- Drafting an effective business plan -- Understanding and choosing a legal structure -- Your business location: working from home or renting space -- Dealing with start-up requirements and bureaucratic hurdles -- Getting the word out: cost-effective marketing -- E-business: conducting and marketing your business online -- Keeping your books and managing your finances -- Federal, state, and local tax basics -- Building your business and hiring employees and other workers -- Lawyers and accountants: building your family of professionals. |