المحتويات / النص
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SECTION A:
Setting the context
-- Defining cultural tourism
-- Challenges in achieving sustainable cultural tourism
-- Issues, benefits, risks and costs
-- SECTION B:
Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage)
-- Tangible cultural heritage
-- Intangible cultural heritage and creative arts
-- SECTION C:
Tourism, the tourist and stakeholders. How tourism works
-- The cultural tourism market: a cultural tourism typology
-- Tourism attraction system, markers and gatekeepers
-- SECTION D: Products. Cultural tourism products
-- Assessing product potential
-- Market appeal/Robusticity matrix: a site specific auditing tool
-- SECTION E: Operationalization. Framework for understanding what is necessary for a successful attraction
-- Applying planning and management frameworks
-- Experience creation.
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