رقم التسجيلة
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4221
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نوع المادة
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book
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رقم الطلب
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HD69.I7B32
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المؤلف
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barnet, Richard JMuller, Ronald E
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العنوان
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Global Reach : The Power of the Multinational Corporations
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بيانات النشر
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New York, NY: Simon & Schuster, 1974.
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الوصف المادي
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508. P
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المحتويات / النص
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- Part 1
1- The world Managers
2- From globaloney to the global shopping center
3- Personal identity and corporate image
4- Corporate diplomacy and national loyalty
5- The great crusade for understanding
- Part 2
6- The global corporation and the underdeveloped world
7- Engines of development?
8- The power of the poor: changing prospects for a postcolonial world
- Part 3
9- The Latin Americanization of the united states
10- The global corporation and the public interest: the managerial dilemma of the nation- state
11- The Obolescence of American Labor
12- The Ecology of corporations and the quality of growth
13- The Transformation of wealth and the crisis of understanding
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المواضيع
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International business enterprisesCorporations, American
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