رقم التسجيلة
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3968
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نوع المادة
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book
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ردمك
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0072969431
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رقم الطلب
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HD30.28.T53
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المؤلف
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Thompson, Arthur A
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العنوان
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Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble
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بيان الطبعة
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15th ed
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بيانات النشر
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Boston: McGraw-Hill/Irwin, 2007.
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الوصف المادي
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1 v. (various pagings) : 27 cm ; col. ill., col. maps
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ملاحظات
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Includes bibliographical references and indexes
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المحتويات / النص
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- Part One: Concepts and techniques for grafting and executing strategy
1- What is strategy and why is it important?
2- The managerial process of crafting and excuting strategy
3- Evaluating a company's external enviroment
4- Evaluating company's resources and competitive Position
5- the five generic competitive stratgies: which one to employ?
6- Supplementing the chosen comoetitive strategy other important strategy choices
7- Competing in foreign markets
8- Tailoring strategy to fit specific industry and company situations
9- Diversification: strategies for managing a group of businesses
10- Strategy, ethics, and social responsibility
11- Building an organization capable of good strategy execution
12- Managing internal operations: actions that promote good strategy execution
13- Corporate culture and leadership: keys to good strategy execution
- Part Two: Cases in crafting and executing strategy
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المواضيع
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Strategic planningStrategic planning - Case studies
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الأسماء المرتبطة
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Strickland, A. JGamble, John
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