رقم التسجيلة
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3636
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نوع المادة
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book
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الموقع الالكتروني
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http://tinyurl.com/69rgvf4
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ردمك
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9781422121108
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رقم الطلب
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HD45.F42
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المؤلف
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Fenn, Jackie
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العنوان
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Mastering the Hype Cycle : How to Choose the Right Innovation at the right Time
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بيانات النشر
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Boston, Mass: Harvard Business Press, 2008.
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الوصف المادي
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236. P
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بيان السلسلة
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Gartner, Inc./Harvard Business School Press series
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المحتويات / النص
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Table of Contents
Preface
Chapter 1 Hype Cycle Winners and Losers
Chapter 2 Behind the Hype Cycle
Chapter 3 Hype Cycle Traps and Challenges
Chapter 4 Hype Cycle Opportunities and Lessons
Chapter 5 What it Takes to Master the Hype Cycle
Chapter 6 Scope ? Establishing the Context for Innovation
Chapter 7 Track ? Collecting the Candidates
Chapter 8 Rank ? Prioritizing Innovation Candidates
Chapter 9 Evaluate ? Understanding Rewards and Risks
Chapter 10 Evangelize and Transfer ? Making It Happen
Chapter 11 Riding the Hype Cycle
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المستخلص
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It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't.
Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in.
It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term.
Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction.
The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment
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المواضيع
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Technological innovations - ManagementOrganizational change
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الأسماء المرتبطة
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Raskino, Mark
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