Why ? Should someone do Business with you ...rather than someone else - Geist, Sam (Toronto Addington & Wentworth INC., 1997)
- Part One: change or decay - Part Two: A business without customers... isn't - Part Three: Pursue differentiation - Part Four: excution is the sevice strategy - Part five: Frontline= Bottomline - Part Six: From vision to implementation - Part Seven: A Catalyst for action
Keywords: Marketing; Industrial management; Business